3i Methodology

Our 3i (Immersion – Ideation – Iteration) methodology is the way that we perceive things and act upon them.  The 3i methodology is opening new paths to business innovation.

Employing 3i we identify problems and generate solutions for them. We understand that there are is a vast variety of problems affecting people’s well being, therefore we must decide what particular issues we intend to address upfront.  Components of the 3i methodology; to survey the individual’s culture, context, personal experience and life processes in order to attain a broader view, so as to better identify obstacles and discover ways to address them.  This requires a great deal of energy and focused attention to pinpoint the issues, and problems.

Our 3i collaborative efforts by multidisciplinary teams produce a diverse array of viewpoints, and a variety of interpretations on the subject at hand, which yield innovative solutions.

3i constantly challenges established standards we continuously conduct testing and rapid prototyping which gives rise to ongoing discovery of creative and effective ways to achieve the intended results.